The Arkansas Small Business and Technology Development Center presents 15 free technology, finance, marketing and management training courses for small business owners and entrepreneurs starting new businesses in Northwest Arkansas. The fall list includes both virtual classes and in-person training at The Collaborative in Bentonville. Courses and workshops include topics requested by ASBTDC clients and are led by regional and national expert advisors.
Visit ASBTDC for more information or register today!
September
September 8, 12 p.m. to 1 p.m
SEO for Beginners – U of A Collaborative Learning Lab
Learn the basics of search engine optimization
Instructor: Rachel Majors, Technology Advisor
September 14, 2-3 p.m
Prepare loans and investments – online
Learn what banks and investors need to consider your credit and what factors can increase approval
Instructor: Scott Lacy, ASBTDC Financial Advisor
September 15, 9 a.m. to 2 p.m
Financial Boot Camp – U of a collaborative learning lab
A four-hour, face-to-face session covering the basics every business owner or manager needs to know
Instructor: Scott Lacy, ASBTDC Financial Advisor
September 20, 12 p.m. to 1 p.m
20 ways to market your business online
Brainstorm and think creatively of new elements to add to your marketing strategy
Instructor: Melissa Forziat, Marketing Consultant
September 21, 10-11 a.m
Excel Workshop: Fundamentals 101 – U of a Collaborative Learning Lab
Introduction to spreadsheets and the basic concepts of Excel
Instructor: Chris Case, Management Consultant
September 21, 11 a.m. to 12 p.m
Habilidades clave de servicio al cliente que su empresa debe conocer — Online
Instructor: Carolina Mejia, ASBTDC Bilingual Counselor
September 21, 1-2 p.m
Managing People – U of A Collaborative Learning Lab
Understand the four fundamentals of management
Instructor: Chris Case, Management Consultant
October
6 October, 10-11 a.m
Excel Workshop: 201 – Online
Time-saving Excel functions: links, formulas, filters and macros
Instructor: Chris Case, Management Consultant
Oct 6, 2-3pm
Leadership 101: Improving Performance through Understanding Behavior – Online
Understanding behavioral styles using the DISC profile
Instructor: Chris Case, Management Consultant
October 17, 10-11 a.m
Working with Gen Z: Understand, engage, lead to success – online
Instructor: Chris Case, Management Consultant
October 18, 12:00 p.m. to 1:30 p.m
Increase holiday sales with partnership marketing – online
Learn how small businesses can increase marketing performance exponentially without increasing marketing budgets
Instructor: Melissa Forziat, National Marketing Advisor
18 Oct, 1-3pm
Starting a Business in Arkansas – U of A Collaborative Learning Lab
Essential start-up steps, legal business structures, regulations and licenses as well as lending
Trainers: Arvest’s Ryan Crawford, ASBTDC’s Lori Lieblong, Wright’s Cal Rose, Lindsey, Jennings
19 Oct, 10-11am
You need a website for your small business – what you should know and do – online
Platforms, budgets and the questions to ask
Instructor: Nathan Allen, ConcordAdams
October 26, 9 a.m. to 12 p.m
Marketing Boot Camp – U of a collaborative learning lab
Intensive, hands-on marketing training for small businesses
Instructor: Lindsay Ramsey, Marketing Consultant
*Fee: $35
October 27, 12 p.m. to 1 p.m
Google My Business – U of a collaborative learning lab
Learn why this tool can be one of the most important ones for your small business
Teacher: Rachel Majors
November
7 November, 10-11 a.m
Communicating and Dealing with Conflicts in the Workplace – Online
Dealing with conflict with a productive outcome
Teacher: Chris Fall
The Arkansas Small Business and Technology Development Center is a unit of the Department of Economic Development and provides one-to-one confidential advice and guidance to support small businesses and entrepreneurs in the Northwest Arkansas region.